May 2, 2021

PM News #10: Ada Yeo

 
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Monthly interviews with world-class product people to advance your PM career.
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hey! Anthony here. This is my full interview with Ada Yeo. Before starting her consumer social app, Shuffle, and before landing in last year’s Forbes 30 under 30 list —Ada was a Product Manager at Coinbase. Before that, she was a PM at Earn.com (another crypto company).

We talked about a lot, including:

  • 📈 How she led a team of 12 at Coinbase to scale a product to $100M GMV in 12 months

  • 🤝 How she closed $1.2M in sales in just 9 months at Earn

  • 💰 Lessons she learned from raising $2M from VCs for Shuffle

  • 🔥 And lots more!

Here’s Ada Yeo:

🎬 Full Interview

Here’s the full video of the 43 min interview along with the transcript (link)

✂️ Snippets

Can’t watch the full thing right now? Here are a few short snippets from the interview. Hope you enjoy:

Clip #1

😄 Ada talks about a growth tip she’s learned: loops > funnels (1m 18s) (link)

Clip #2

😄 Ada talks about how she approaches finding product-market fit (1m 25s) (link)

Clip #3

😄 Ada recalls a few mistakes she’s learned from (2m 01s) (link)

Clip #4

😄 Ada describes what her day-to-day was like at Coinbase and Earn (3m 10s) (link)

Clip #5

😄 Ada’s advice to people that want to break into product (2m 29s) (link)

🎧 Audio

Want the audio? Just hit that play button at the top of this post.


You can find Ada on Twitter & LinkedIn


Thanks for reading Issue #10 of PM News

I’m Anthony —You can find me on Twitter • LinkedIn • My Blog

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